Meet Dineo Ivy Mokoena, the inspiring founder of IVYS GLAM, a thriving beauty bar dedicated to empowering women through beauty and self-care. Rooted in resilience and a legacy of hard work, Dineo’s journey has been one of bold decisions, balancing personal well-being with an unwavering passion for entrepreneurship. From her mother’s enduring influence to overcoming pivotal challenges, Dineo has carved out a space in the beauty industry that is as much about self-confidence as it is about style. Discover the story behind IVYS GLAM and Dineo’s vision to transform beauty standards one client at a time.
ORIGIN AND INSPIRATION
Dineo Ivy Mokoena’s journey into entrepreneurship was inspired by her mother, whose resilience and work ethic set a powerful example. “Growing up, I watched my mother work tirelessly to provide for us. She sold goods to make ends meet, and it was her strength, resilience, and discipline that became my foundation,” Dineo shares. Her mother’s determination ignited Dineo’s own drive to build a business that reflects her family’s values and honors the legacy of hard work and perseverance.
BUSINESS OVERVIEW
IVYS GLAM PTY LTD is more than just a beauty bar; it’s a one-stop destination for women looking to elevate their style and boost their confidence. With a focus on wigs, nail artistry, and lash extensions, IVYS GLAM helps clients enhance their natural beauty. “We’re here to offer quality and convenience,” Dineo explains. “Our 100% human hair wigs, expertly crafted nail designs, and premium lash treatments allow women to look and feel their best.”
You can find IVYS GLAM on Instagram and TikTok at @ivysglam_01, as well as on Facebook @Ivy’s Glam, or reach out via phone at 0721923521. Stay tuned for the launch of their website soon.
CHALLENGES AND OVERCOMING THEM
Starting IVYS GLAM was not without obstacles. In 2023, Dineo faced a pivotal decision between her business and a secure full-time job offer. “I knew the job would bring stability, but it would leave me no time for my business,” she recalls. “Choosing to focus on IVYS GLAM was a leap of faith, but it allowed me to reclaim my mental stability, nurture my passion, and grow my business.” This experience taught her to prioritize well-being, trust her instincts, and remember that entrepreneurship demands resilience.
BUSINESS STRATEGY
Dineo initially funded IVYS GLAM with her own savings, including earnings from previous jobs. “Starting out on my own terms meant I could maintain control and focus on the growth I envisioned,” she says. With a diploma in Marketing Management, Dineo relied on her knowledge of customer service and consistent marketing efforts to drive the business forward. “My retail experience taught me to listen to customers, and that’s shaped our entire approach to service.”
LEARNING AND GROWTH
Dineo believes that determination and adaptability have been crucial in her journey. “Entrepreneurship is all about persistence, especially during setbacks,” she explains. She keeps her business on track by attending industry workshops, engaging in online forums, conducting regular market research, and setting aside time for reflection. “Continuous learning keeps me agile, allowing me to innovate and stay competitive in a changing market.”
BALANCING LIFE AND WORK
For Dineo, balance is essential to success. “Setting boundaries and focusing on what matters helps me manage my time,” she says. Her approach includes realistic work hours, prioritizing tasks, and making time for self-care, exercise, and relaxation. “Balance isn’t about perfection but about consistency. I encourage other entrepreneurs to create a schedule, set boundaries, and take breaks.”
ADVICE AND VISION
IVYS GLAM is driven by a mission to empower women to feel confident in their own skin. “Our goal is to be the leading beauty bar known for exceptional service and a supportive community,” Dineo shares. She hopes to see IVYS GLAM expand with a prominent store location, a learning academy for young women interested in beauty, and a product line that brings her vision of holistic beauty and wellness to life.
To aspiring entrepreneurs, Dineo advises, “Start where you are, and don’t wait for perfection. Believe in yourself, adapt as you go, and keep learning.”
REFLECTION AND IMPACT
Reflecting on her journey, Dineo’s proudest achievement has been establishing a welcoming space for her customers. “Seeing the transformations in our clients and hearing their feedback keeps me going,” she says. She aims to create a positive impact by supporting local suppliers, fostering inclusivity, and providing employment and training opportunities.
Dineo envisions IVYS GLAM as a brand that promotes self-love and empowers individuals. “I want to leave a legacy that inspires entrepreneurship, celebrates individuality, and supports self-care,” she affirms.
Whats Next?
If she could change one thing, Dineo wishes she had started scaling her business sooner. “Self-doubt held me back in the beginning,” she reflects. “Now I know to trust my instincts, invest in myself, and take calculated risks.”
With plans to expand IVYS GLAM’s reach and a commitment to building a community, Dineo Ivy Mokoena’s journey shows that passion, resilience, and a strong vision can transform a dream into reality.
Connect with Dineo Ivy Mokoena
Qualifications:
National Diploma in Marketing Management
Business:
IVYS GLAM PTY LTD
Industry: Beauty
Hobbies:
Home workouts, running, and playing soccer with her son
Favorite Quote:
“Don’t praise my glory; you don’t know my story” – a reminder of the resilience behind her achievements
