Suprise Choshi’s entrepreneurial journey began with uncertainty and a desire for something different from the traditional corporate path her peers were following. While studying at the University of the Witwatersrand, she realized that her passion lay not in the corporate world but in helping businesses thrive. This realization eventually led her to found Choshi Business Advisory Services (CBAS), a consulting firm dedicated to supporting small and medium-sized enterprises (SMMEs) in South Africa.
Origin and Inspiration
The Spark Behind CBAS
Suprise Choshi’s entrepreneurial journey began in an environment far from the bustling corporate world. Growing up in Kwaggafontein, Mpumalanga, Suprise experienced a significant shift when she moved to Johannesburg to attend the University of the Witwatersrand in 2017. It was during this transition that she faced an existential crisis, feeling misplaced in her chosen field of Bachelor of Accounting Science. “My peers aspired to work for big firms, but I felt out of place,” Suprise recalls.
Despite the initial uncertainty, Suprise’s passion for business and problem-solving guided her path. She realized that her true calling was to address the challenges faced by Small, Medium, and Micro Enterprises (SMMEs). “My calling was to solve problems, particularly for SMMEs that struggle with sustainability and profitability,” she explains. This realization led to the establishment of Choshi Business Advisory Services (CBAS) in 2022.
Business Overview and Promotion
What CBAS Offers
CBAS specializes in providing professional services in accounting, tax, and business advisory. The firm distinguishes itself by offering tailored solutions to address the unique needs of each client. Services include strategy documents, business profiles, bankable business plans, and financial projections. “We are not just selling services; we are offering peace of mind,” Suprise states. The firm’s holistic approach ensures that clients receive customized support that aligns with their business life stage.
Suprise emphasizes that CBAS is driven by a passion for delivering quality and sustainable solutions. “Our team is made up of professionals with diverse qualifications, ensuring that we provide comprehensive and effective services,” she notes.
Potential clients can reach CBAS through their social media platforms: Facebook , Instagram, TikTok, LinkedIn.
For general inquiries, clients can contact them via WhatsApp at 061 506 4141. Suprise is also a regular guest on Ikwekwezi FM’s Sivukile Breakfast Show, where she discusses various business topics.
Challenges and Overcoming Them
Navigating Early Hurdles
One of the significant challenges Suprise faced was gaining client trust. Being a petite woman in a field where clients seek reassurance, she initially struggled to inspire confidence. “Convincing clients to trust us was challenging, but I focused on delivering exceptional service and maintaining good communication,” Suprise shares.
Despite facing difficulties, she never considered giving up. “I am committed to seeing things through,” she asserts. Her perseverance and dedication helped her overcome these initial obstacles and establish a solid client base.
Business Strategy
Funding and Growth
Suprise initially funded her business through subcontracting under a larger consulting firm. “As a service business, my primary requirement was to have clients, which I secured by subcontracting,” she explains.
In terms of marketing, Suprise found word-of-mouth referrals to be highly effective. “Assisting clients thoroughly often leads them to become advocates for our services,” she says. However, she advises against using low prices as a marketing strategy, noting that it seldom yields positive results.
Learning and Growth
Key Lessons and Industry Trends
Suprise learned early on that business transactions are rarely free. “This taught me valuable negotiation skills and the importance of bartering,” she reflects. She keeps up with industry trends by staying informed about legislative changes.
Balancing Life and Work
Finding the Balance
Maintaining work-life balance remains a challenge for Suprise. “I try to avoid working on weekends, which has been somewhat successful,” she says. Her advice to fellow entrepreneurs is to focus on fulfilling experiences that help maintain personal well-being.
Advice and Vision
Guidance for Aspiring Entrepreneurs
Suprise advises aspiring entrepreneurs to start with a clear purpose and consider the impact of their business. “A business with purpose attracts stakeholder buy-in,” she notes. She wishes she had known earlier the importance of networking in building significant business relationships.
Looking ahead, Suprise envisions CBAS growing into a trusted advisory firm with a team of 20-30 members. “We aim to assist businesses in advancing to the next stage and see our clients growing in revenue and human capital,” she says.
Reflection and Impact
Proud Achievements and Legacy
Suprise’s proudest moment was receiving a referral from her first satisfied client. “It was a confirmation that our work was impactful,” she reflects. CBAS aims to create employment and engage with communities through various projects, including sponsoring school signage boards in Thembisile Hani Local Municipality. Suprise aspires to leave a legacy of sustainability and educational impact.
What’s Next?
Future Plans and Reflections
If given the chance to go back, Suprise would advise her younger self to embrace a unique path and trust her instincts. “Our journeys are different, and it’s okay to want something different,” she concludes.
Looking forward, CBAS plans to expand into other areas of Gauteng and explore new projects. “Stay tuned to our social media for exciting developments,” Suprise invites.
In her parting words, Suprise thanks Tshepiso for the opportunity to share her story, which has reignited her inspiration.
Connect with Surprise Chosh
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Contact:
061 506 4141
Website:
